Teintureries is a drama school located in Lausanne. Its name comes from the building in which the school was first located: a dyehouse ( teinturerie ). The acting program lasts 3 years and includes workshops provided by major actors on the international scene.
The complete renewal of the idendity gave me the opportunity to deploy a wide research into the use of color as much for aesthetic as for informative purposes. The key concept is as follows: each person has a unique color that tint the grey matter ( subjects, courses ) of the school. Colors are assigned by an algorithm using the person’s initials to define the hue, saturation and lightness, resulting into a gradient when more than one person in involved.
In reference to the printing marks, a color banner stands as identity symbol in the communication. It’s never twice the same since it’s generated each time with corresponding colors — for the teacher and students — and the title of the play: on the website, on the social networks, in newsletters, in videos and in printed matter.
The implemented features such as design generation — of banners, flyers, social network posts — directly linked to a backend calendar and contacts list make it more a software than a website.